Sepagan font

Sepagan

Font

Sepagan

Font

1

Added

Jun 26, 2022

Description

Author's note

SEPAGAN is a typeface designed from the need to create awareness in the Mexican creative industry, regarding an open call released by the Public Education Secretariat, which invites professionals to create illustrations to be published in the forthcoming 2021-2022 basic education textbooks, which are distributed free of charge and used in both public and private schools. In exchange for their graphic works, the Secretariat proposes to pay them only with a certificate, one printed exemplar, and the authors' credits. This invitation clearly shows the constant precarious work conditions and the low social value the institutions assign to the illustrators' guild, and also to other visual artists.

This free font is inspired by the legendary former logo of the SEP, developed in 1977 by the designers Luis Almeida, Jorge Gleason Peart, and Salvador Valdez, at the Diseño Profesional, S.A. studio. The rough edges (unfinished, unprofessional) of the characters constitute a visual analogy (or representation) of the strong disgust that the open call for illustrations caused. Also, this visual treatment keeps distance with the original logo and emphasizes the ironic tone of this proposal.

Traced by the Mexican typographer Raul Plancarte, the SEPAGAN digital typeface is born as a protest medium supporting this cause.

Merida, Yucatan, Mexico. April 2021.